About Us

Welcome to a realm where possibilities are limitless and the ordinary transforms into the extraordinary. Day Zero is more than a retailer; we're a source of inspiration, a platform to enhance your passions, and a partner in your pursuit of an elevated lifestyle.

Founded in 2015, Day Zero emerged from an unwavering passion and an unbreakable commitment. We are a family-owned enterprise, fuelled by the support of friends who share an unbridled enthusiasm for cycling, water sports, nutrition, fitness, and embracing life to the fullest. Day Zero proudly stands as a 100% New Zealand-owned venture.

At Day Zero, we stand by a commitment to excellence, ensuring each product we offer meets the highest standards of quality and functionality. Our mission goes beyond transactions; it's about enriching your life with tools that enhance your passions and elevate your everyday. 

Best products, best value. Support New Zealand importers. No hassle returns. Cycling. Water. Nutrition & Body.