Day Zero exists for one reason, to get better gear into the hands of riders.
Founded in 2015, Day Zero is a 100% New Zealand owned, rider-led business built around a simple idea, deliver high performance products at fair prices, backed by real experience and straight-up support.
We focus on what matters. The right products, chosen with intent, delivered without noise.
How We Work
We work directly with leading brands and manage our own distribution, allowing us to keep our range focused and our pricing consistent.
That means riders get access to proven products, without unnecessary complexity, and with the confidence that what they’re buying has been selected for a reason.
Our model is simple, stay tight, stay sharp, and back what we sell.
What We Stand For
Performance first
If it doesn’t ride well, we don’t sell it.
Fair pricing
Consistent, transparent pricing you can trust.
Direct brand relationships
Including exclusive and limited distribution partnerships such as YT Industries in New Zealand.
No hassle support
Fast shipping, straight answers, and support that actually solves problems.
Rider Led
We ride, and that shapes everything we do.
Every product we offer is selected based on real use, real conditions, and real expectations. Our range stays focused on cycling, supported by a tight selection of nutrition and body products that add value to time on the bike.
No distractions, just what works.
Built on Experience
Day Zero is led by operators with over a decade of experience across the cycling industry, including direct-to-consumer brand management, international distribution, and retail operations across New Zealand and Australia.
That experience shows up in the brands we partner with, the way we price, and how we support riders after the sale.
More Than a Transaction
We are here to help you choose the right product, get it set up properly, and keep you riding.
Simple as that.
The Bottom Line
Best products, everyday value.
Support New Zealand owned.
No hassle returns.
If you ride, you’ll get it.