Posted by Team Day Zero on 3rd Nov 2025
What’s Really Happening in the Bike Industry (and Why YT Isn’t Alone)
Before we get caught up in headlines, this video does a brilliant job of explaining the reality: many top bike brands, big and small, have hit turbulence. Oversupply, shrinking margins, and aggressive post-pandemic expansion have pushed even the most successful companies into restructuring or new ownership.
Watch this first
It’s not just YT Industries. From Specialized to Wiggle, Canyon to Brompton, the entire industry is adjusting after an unprecedented growth bubble. Inventories exploded, credit tightened, and corporate pressure followed.
So when you hear that YT is under new ownership, remember, it’s not a fall from grace, it’s a reset. The brand remains, the bikes remain, and the DNA of performance-first design remains intact.
Why This Matters to "you" The Riders
At Day Zero, we’ve seen this flux before. Brands evolve, but what riders really want doesn’t change: performance, support, and trust.
We’re proud to back YT in New Zealand. Every YT bike we sell, the CAPRA, JEFFSY, & TUES, comes with local support, parts, and warranty coverage handled right here. You get the same world-class spec, backed by Day Zero service.
Restructuring doesn’t mean ruin. It means refocus.
YT is built on performance, not panic, and as other brands have shown, the right reset can spark the next chapter.
If you’ve been holding back because of the headlines, now’s your time to ride.
We’ve got great YT bikes ready to ship. With our GET INTO SUMMER SALE, the value is eye-watering!
Own the ride, not the risk.