It is now official: YT is back, and it’s returning exactly to where it belongs — its roots. Founder Markus Flossmann has repurchased the YT Industries brand and relaunched it under the new Young Talent Industries GmbH. This marks a clean reboot for one of the most influential names in modern mountain biking.

This isn’t just a change of ownership. It’s a reset. A return to the core values that built the YT movement in the first place: uncompromising bikes, fair prices, and genuine passion for riding. At Day Zero, we’ve been waiting for this moment, and so have riders across Australasia.

A Back-to-the-Roots Revival

In the words of Markus himself: “Back to the roots. This isn’t a marketing slogan, it’s a promise.” YT is intentionally stripping back the layers that accumulated under previous ownership. The new Young Talent Industries GmbH is leaner, more authentic, and built around the same disruptive attitude that put YT on the global map.

Key members of the original team are returning to shape the restart, keeping the brand’s DNA intact and ensuring future products reflect the soul of YT. Operations have already restarted at the familiar headquarters in Hausen, Germany. This is not just talk — the relaunch is live.

Accountability, Trust, and Doing Right by Riders

One of the most important parts of this comeback is YT’s commitment to doing right by riders affected by the previous company’s insolvency. Most outstanding orders have now been fulfilled or refunded, and a dedicated support address has been created to ensure no rider is left behind.

This direct, responsible approach is exactly the kind of leadership riders have been waiting for. It signals that the new YT is serious about rebuilding trust, rider by rider, order by order.

A New Global Service Focus

YT is moving away from its old operational model and shifting towards a comprehensive global service network. The plan is clear: increase local service partners, improve support accessibility, strengthen regional presence in key markets, and build a more reliable warranty and after-sales ecosystem.

Until the new network is fully established, riders worldwide, regardless of model or purchase history, can continue to access central support for service and warranty needs. This is a strong foundation for the brand’s long-term future.

YT Bikes Are Back in Stock

After months of limited supply, YT has almost the full range back in stock. Availability will roll out market by market, beginning with Europe and the UK. All orders will now flow through the new Young Talent Industries GmbH with secure payment systems, verified logistics, and renewed operational control.

In short: the comeback is real, and bikes are moving again.

What This Means for Riders in Australasia

This is where Day Zero comes in and why this relaunch matters right here at home. While the global reset takes shape, we are staying exactly where we’ve always been: at your side.

Here in Australasia, we’re all-in.

Day Zero remains your local YT support hub with parts on hand, more already on the way, and the first wave of YT bikes globally sitting right here in our NZ warehouse. Our current line-up includes JEFFSY, CAPRA, TUES, and DIRTLOVE, with the all-new DECOY already in the pipeline.

Every bike we sell is backed by the Day Zero support and warranty guarantee, something we’ve taken seriously from day one. The YT reset is not just a win for the brand; it’s a win for every rider who already owns a YT and every new rider ready to join the family.

The Attitude Is Back

YT has always stood for more than a bike. It has always been an attitude; raw, real, talent-driven. And with Markus back steering the ship, that attitude is returning stronger than ever.

Rolling Into Summer With Day Zero x YT

As we head into summer, momentum is building. The brand is back. Riders are energised. And here at Day Zero, we’re ready to support the next chapter.

If you ride YT, want to ride YT, or simply want to talk about what’s coming next, we’re here.

Day Zero x YT. Let’s ride into the comeback together.

Author’s Note:
This update was prepared by the Day Zero team to help our community understand what the YT relaunch means for riders in Australasia. We remain committed to transparent communication, strong support, and keeping riders informed as YT enters its next chapter.